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People were into it! They were really excited about the content that we were producing. We started talking about grooming education. We started talking about brand happenings. Iterations of our products. We introduced people to our factories.
We started putting faces to the names behind our products. We have very consistent readership, with numbers firmly above industry averages. More than half of everybody who receives our emails are opening them, engaging with them, and sharing them on a regular basis. Highlighting ingredients — the differences between shave cream and shave gel and why you should care. How to match the grain patterns on your face to optimize your shave. Then in January of , we starting thinking as a brand and marketing team more seriously about our point of view as a company.
And have been working over the past year to bring that brand mission and positioning to life in the real world. We started thinking about what we truly believed, and realized that our focus was really more about this idea of progressive masculinity. Because men can be both strong and nurturing, self-assured and accepting of others.
The big overarching picture is that to be a good man is to be a good human. So we wanted to do our part in opening up that conversation and try to modernize ideas around masculinity, to better reflect who our customer really is.
But, moreover, we want to help guys define what it is to be a man on their own terms. With all these fights for gender, marriage, class, equality, all over, men are facing new dynamics that are having them question these traditional ideals of what it means to be a real man.
We think that the tension between the past and the future are really important to highlight and have real, candid conversation around. I think what drives us most is to lead in culture and raise awareness by bringing positive attention to these progressive shifts, rather than just focusing on the negative. We have a new brand campaign that came out on the 26th. Brands have found, and will continue to find success in myriad ways. And there are so many other things that are important to feel good as a human.
So we were thinking, yet again, of overhauling our content space. Part of the challenge we wanted to solve for was to be able to see the whole degree user funnel.
We wanted to improve our approach to data as far as who is using the site. Are they more valuable because they are reading our content? In March of last year I put together a proposal for this migration. We started development in September, and we launched live in January of this year. The whole site is fully custom. We have a really lovely dynamic scroll on the homepage as well as all of our article pages that have a gradient treatment, which is not something we see super often.
Also, the entire site is set up super scalable to our business needs. For example, we built in hexadecimal code fields for every category on the site. So, if we had a big campaign or partnership we were rolling out that we wanted to do a whole new treatment for, we have that immediate flexibility without actually getting in to the code.
Over the next year, two years, and beyond, my focus is going to be figuring out what that attribution model looks like, understanding the real brass tacks — things like profitability of content on long term customer value.
I think the most important thing is to keep yourself in check. Do I believe in it? Do I care personally? We at VIP, as well as Automattic as a whole, joined the AMP project early on in and took on the challenging task of creating the first platform integration , a foundation to serve the needs of individual WordPress users and enterprise users alike.
We want to make it easy for our users to deliver the best experience on the mobile web, and that means, fast. There has been a ton of work going on across the project since its launch, on the core services and on the integration.
Historically, the AMP Plugin has used a pair mode. That means that the plugin used a simple-theme approach, which generated a separate AMP version of your webpage. Since the beginning we have had our sight set on enabling an organic AMP experience in WordPress; that is, an experience where there is no need for a pair mode unless applied by choice because there are no gaps, either functional or visually, between the AMP and non-AMP versions of content published in WordPress.
Without such a gap, WordPress publishers are able to publish a single version of their content which is beautiful, feature-rich, all-around WordPress, and runs at the speed of AMP! We call this an all-AMP experience. To get started, you can install and activate the 0. After that, you can go to your functions.
As a whole, the new release takes as its focus the notion of empowering content creators and non-technical folks to go further with AMP on their own. See it live on the full theme demo site today. As part of the keynote, Malte Ubl gave a history of our work with the AMP project as well as the current state of the plugin. We believe enabling everyone to create content on the open web in a fast and accessible way is key to both users and our business.
He also mentioned the goal of making the upcoming Gutenberg editor, slated to be a part of WordPress 5. Some of those take place behind the scenes or across Slack, video conferencing, and terminals, but one in particular gives us the the opportunity to be in the same rooms with our client teams for an extended period of time. An onsite visit is extremely useful in a number of ways — it gets our teams synced up, provides the chance for a shared retrospective, creates opportunities for very hands-on learning and collaborative working experiences, and gives us at VIP a deeper appreciation for our clients workflow and context.
That deeper context is experienced by all of the VIP Support team folks who attend but also shared in highlights and takeaways with the entire VIP team. It makes all of our ongoing work that much more connected.
This one was the third since we started working with Abril. My notes and pics from the week will give you a sense of what the structure looks like, how much we manage to pack into a relatively short period of time, and everything that comes out of it.
Our week started off with a retrospective which gave us a few extra topics to go through and some actions to take forward. Particularly satisfying for us was to be able to share the developer improvements we have seen over the year. Developer skill and code quality has increased, site performance has been better than ever, and releases have been faster and more predictable.
The new WordPress block editor Gutenberg is also a hot topic and we talked about that too. We talked to editorial teams about WordPress tooling, new and emerging technologies, content and application models, and further possibilities to enable and free their work.
We see WordPress used increasingly to power other applications such as mobile and node applications, and also consuming data from other applications thanks to the flexible and powerful REST API. We also talked about syndication models and VIP technologies such as Liveblog which is a great tool for covering real time high traffic events such as sports games, elections of other major events.
Working with product and development teams proved incredibly productive, and the Abril teams set aside some time for a mini sprint working on projects with us for two days.
One team experienced their first steps in Gutenberg development creating a block. Another worked on a proof of concept for an intranet site. Another got up to speed on new platform tooling. We hosted a performance workshop exploring best practices and potential issues as well a deep dive on development tooling to support debugging and performance analysis. This material built on sessions we held the previous year. We also talked about security both at a platform level and an application and process level and it was exciting to be able to share details about the new activity log baked into our hosting platform.
We finished the week with demos showing off the output of the hackathon work and a final retrospective. It was exciting to see what the Abril teams had produced in such a short time, and working together was just one big highlight. We would have liked even more hackathon time.
The retrospective brought out lots of individual takeaways and highlights, providing a really good end to the week. The Abril and VIP teams parted with high energy and spirits. Having the chance to work together in person on so many different parts of our shared goals has me really looking forward to the coming months and continuing the great work.
We are hugely grateful to the folks at Abril for their welcome and work together that week. I feel privileged to be working with such a terrific client and proud to be part of WordPress. Interested in bringing VIP to your team? If this kind of work sounds interesting to you, check out our hiring page. We have a stellar team within a great company, doing great things with amazing clients at big scale.
There are a few questions that often come up when we talk to folks about working with VIP. We want to build Automattic as an environment where people love their work and show respect and empathy to those with whom we interact. Diversity typically includes, but is not limited to, differences in race, gender, sexual orientation, gender identity or expression, political and religious affiliation, socioeconomic background, cultural background, geographic location, physical disabilities and abilities, relationship status, veteran status, and age.
To work on diversity means that we welcome these differences, and strive to increase the visibility of traditionally underrepresented groups. Read more about our commitment to diversity and inclusion here. The most important thing is being able to figure out and solve problems independently. That means being able to search internally and externally and being able to figure out which information is good and which information is potentially wrong.
While not required for all positions, reviewing an intentionally vulnerable plugin is great practice for the Expert Debugger and VIP Developer positions. While many of the roles include doing code review, it depends on your role, and your role can change as often as you want.
A lot of our time is spent asking ourselves questions: Why is this code behaving in this unexpected way? What would be an efficient way to solve this problem? How can I reproduce what the client is seeing? What that means in practical terms, for support developers, is working with clients in tickets helping debug functionality. It all starts by sending us an email. The interview is to get to know you and has a few technical questions. The process for figuring things out is always more important then the right answer.
The interview is done via text on Slack. It involves a plugin that needs some modifications. We expect you to spend around 10 hours on this task, and this is done asynchronously over the course of 1 week.
For this part, you join the team as a part-time contractor. We give you a contract for up to 40 hours over the course of up to 4 weeks. We usually recommend at least 10 hours a week, and this can be done at any time of the week. The team and your trial buddy give recommendations to the hiring team. Our Careers page has lots of great information. You can also find some great insight from posts from some team members.
Do you have any questions? Studies of the effect of catalyst support and Pt loading on the electrochemical oxidation of MeOH were performed on Pt-Sn catalysts prepared by electrode-position on poly 3-methyl thiophene. Pt-Sn catalyst deposited in the H adsorption potential region showed an order of magnitude increase in surface area. The thickness and distribution of the catalyst layer in the conducting polymer support were estimated by Rutherford backscattering spectrometry.
The absorption and release rates of D into or from Pd were measured during electrolysis in a closed cell. Maximum electrode activity occurred for a 20 s sputtering time, which should give island-like Pd deposition. Larger amounts of Pd decreased the activity. Soc , ,, 8 , — Pure RuO 2 coated electrode had a polycrystalline structure; its activity was worst for O 2 evolution in alkaline solutions, while its electrochemical behaviour for H 2 evolution was the same for acidic and basic solutions.
OsS 2 was identified as O 2 evolution catalyst, whereas OsTe 2 was completely decomposed. The difference in catalytic behaviour is related to differences in the X-ray photoelectron valence band spectra and is discussed in terms of electronic states involved in charge transfer. Soc , , , 6 , — The current efficiency for CO 2 reduction reaches a maximum under current-limiting conditions for H ion reduction, before a steep onset in H 2 evolution takes place, due to water reduction.
Photolysis of a thin film of 1 initially lead to loss of a single azide radical and the formation of COD Pt N 3 ; further photolysis lead to the loss of the remaining ligands.
The final films were identified as nm thick Pt films, with good adherence to the SiO 2 substrate. Soc , , , 13 , — Electrons accumulated on slurried TiO 2 particles during photoassisted oxidation of 1.
Incorporating Pd 0 in the TiO 2 particles surface increased the quantum efficiency of the photoassisted oxidation of 10 -2 M aqueous 2,2-dichloropropionate 3 fold at 0. I and II luminesced strongly in ambient temperature aqueous solutions, but I had an order of magnitude longer life. Cu phthalocyanines, halogenated Cu phthalocyanine Pc Green and perylene derivatives, were used for clear-cut patterns.
Active Pd aggregates have small irregularly shaped grains whose density and distribution depended on immersion time and substrate type. Wavelength dependence studies of the Rh compound precursor showed that only irradiation into the charge transfer band of the compound caused deposition. Acta , , , 5— A needle type glucose sensor for determining glucose in serum and whole blood samples, using Pt wire as the working electrode and a disposable hypodermic stainless-steel needle electroplated with Pt as the counter and reference electrode, was developed.
The enzyme was immobilised by cross-linking with glu-taraldehyde and photocross-linking of PVA-SbQ, a poly vinyl alcohol , and the sensor showed good response, stability and reproducibility. Actuators B , , 9 , 1 , The doubly promoted elements Pd 0. Discontinuous Pd films were prepared by evaporation and sublimation on glass substrates. The variation in DC resistance of the films with time was investigated in air at room temperature. Sublimed films had better stability than evaporated films.
The piezore-sistance of the discontinuous Pd films was measured at different strains and the gauge factor, v, was deduced. Sublimed films had higher v than evaporated films. The effect of the reaction temperature, space velocity of feed and H dilution on the yield of 2-methylimidazole was studied.
Technol , , 20 , 2 , — For high temperature treatment in H 2 the Pt particle sizes were unchanged, the surface atom ratios: A1 were only slightly changed but hydrogenolysis of n -C 6 was drastically decreased. This decrease in activity also occurred after treatment at high temperature in N 2.
For prepoisoning with thiophene the activity for n -C 6 was rapidly reduced. Pt particle size distribution on zeolite and the role of Pt were studied. Small amounts of cracking and isomerisation products were formed. Pt zeolite also acted as a mono-functional catalyst. The kinetics and mechanism of the reduction of Np V to Np IV by Pt black catalyst were studied to see if extraction of Np from high level radioactive liquid waste from spent fuel reprocessing was possible.
Reduction of Np V by Pt group metals catalysts occurred without heat. The insoluble residue of spent fuel could act as catalyst since its main components are Pt group metals. Incorporating Pt into pentasil catalysts increased the concentration of L-centres by - twice without changing the number of B-centres.
There was a maximum in B-centre concentration at 0. The B-centre concentration decreased in catalysts simultaneously promoted with Pt, Cr and Zn, while the L-centre concentration increased. When a mixture of 1-nonene 1 and trans nonene 2 was hydrogenated by this catalyst, the reaction rate of 1 was much greater than that of 2.
CH 4 ratios of CH 4 ratio, while the reaction selectivity depended on it. In O 2 -deficient mixtures, the formation of CO was observed at conversion levels corresponding to the total O 2 consumed. Oxidation of the C support increased the number of surface O groups and enhanced Pd dispersion, but catalytic activity did not improve in pro-portion. Catalyst activity depended on metal location. The behaviour of catalysts with crystallites of the same morphology, was independent of Pd loading.
The CO adsorbed could be completely recovered after oxidising the catalysts at K followed by H 2 reduction at K. Selectivity for C 2 H 6 increases with increasing temperature. C 2 H 5 C1 for 1 and partially dechlorinated hydrocarbons for 2. Soc , , , 16 , — In the presence of metallic Pt and O 2 , further oxidation of the alcohol functionality occurred to generate the corresponding carboxylic acids. P ligands, such as triphenylphosphine and tributylphosphine, were also necessary for high catalytic activity.
This new reaction did not involve the formation of aniline before the carbamate ester formation. Studies of a two-step Pd catalysed carbonylation consisting of an oxidative carbonylation of propynyl alcohol, followed by a substitutive carbonylation showed high yields of E and Z aconitic trimethyl esters.
This gives a reaction which tolerates various substituents and generally gives high yields. Polymer-bound Rh 6 complexes were catalytically active for olefin hydroxymethylation. The Rh 14 species catalysed the deoxygenation of nitrobenzene to aniline by the water gas shift reaction. Imines were readily transfer hydrogenated by propanol under mild reaction conditions in the presence of a catalytic amount of RuCl 2 PPh 3 3 and base. The reactions were carried out in 15 ml propanol with a substrate: